'Why Rotary?' DVD

Stocks of the new 'Why Rotary?' DVD have arrived and are available for sale in the Shop here. A key part of the new member attraction 'tool kit', designed to change perceptions and overcome attitudinal barriers amongst the important demographic of men and women aged 30-55, the DVD features club Rotarians revealing - in their own powerful words - what Rotary really means to them and the positive impact it has had on their lives.

It was a privilege and a pleasure to work with those 'ordinary' (but far from ordinary!) Rotarians who told their stories - straight from the heart. I already knew a fair amount about how Rotary changes other people's lives - but, during filming, I learned so much about how Rotary changes ROTARIANS' lives!

Researched and tested, the DVD is a fantastic tool for convincing those 'younger' people - the majority of whom (we know from extensive research) believe that Rotary is something of a 'retired gentleman's luncheon club' and more suited to their dads than to them - that Rotary really  is relevant to them and their friends and work colleagues.

To view the video and to find out more about the background to it, click here.

To order your copies of the DVD, and to also order leaflets and posters, click here.

David Bryant
Head of Marketing & Communications