What is Thanks for Life?

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ROTARY DAY - Thanks For Life

Thanks For Life is a purpose-built initiative, specifically designed to combine the talents and efforts of every Rotary club in RIBI with three main aims...

• To maximise public awareness of Rotary International in Great Britain and Ireland
• To increase membership; Rotary, Rotaract, Interact
• To raise funds for Polio Eradication and the Gates Challenge

Rotary Day is 23rd February and the Thanks for Life main activites will take place during the week of 19th to 26th February. This year we are hoping to celebrate Rotary Day with a blaze of colourful purple crocus flowers. See The Rotary Big Bulb Plant for more information!

The ‘Linked Initiatives'

There are a number of initiatives that are currently being investigated and pursued by clubs and districts in support of the Thanks for Life campaign...

Thanks for Life:

• Linking with local schools for awareness-raising of Rotary and the Polio campaign
• Linking with local schools for fund generation initiatives
• Interaction with parents - Rotary membership potential
• Involve / establish Interact Clubs
• Involve / establish Rotaract Clubs

Rotary National Immunisation Days:

• Take part in the November 2010 NID 
• Maximise PR opportunities
• Support with production of background material to publicise the campaign

The Rotary Big Bulb Plant:

• Planting purple crocuses throughout RIBI as a permanent reminder of Rotary's part in the End Polio Now campaign
• Carried out in Autumn 2010 with bulbs flowering in the Spring in school grounds/ community areas / parks, National Trust
• Linking with all sectors: local schools and community groups, business & local authorities
• Interaction with the public and parents - Rotary membership potential
• Involve / establish Interact Clubs
• Involve / establish Rotaract Clubs
• Setting a NEW world record for bulb planting!

Windows of Opportunity:

• Every club (or cluster of clubs) to utilise an empty shop window to showcase the Polio Eradication campaign
• Interact with shoppers
• Publicise local Polio events - schools etc.

Maximise PR opportunities:

• Showcase Rotary in general
• Multi-faceted media ‘blitz' at national and regional levels.
• Opportunity to attract new members

Business-to-Business dinners:

• Engage with local business community to generate funding and heighten profile via a high- profile dinner / lunch or other event.
• Maximise PR opportunities.
• Organise other localised initiatives on similar lines

Marketing / PR support:

A specific team has been established to support this project and provide top quality, easy-to-use materials to enable the clubs and districts to maximise the opportunity for publicity within all sections of the media. The support will include a ‘window kit' for clubs to use.

Balancing the books:

The campaign has been designed to meet the Gates Challenge and maximise publicity without impacting on other important Rotary projects. By focussing on a limited time-frame and supporting the project by way of a wide-ranging set of media materials and resources, this should be possible.